Ultimate Go Notebook
Company
Lead UX/UI Designer, Illustrator & Graphic Design
Ardan labs
Role
Website
As the illustrator, I designed the book cover to visually align with The Ultimate Go Notebook’s technical depth and practical approach. Working alongside author William Kennedy and creative director Eric Z., Additionally, design site and email campaign with team.
Graphic Design & Illustration
Mockup
Book cover design
Jobs To Be Done
When I'm a Go developer looking to elevate my skills beyond basic programming and truly master the language,
I want to access a comprehensive and trusted resource that clearly explains advanced concepts, engineering best practices, and the underlying design philosophy of Go,
so I can confidently write more idiomatic and performant code, and ultimately accelerate my growth.
Landingpage
Landing page designed to captivate potential readers and drive book sales. The intuitive layout clearly articulates the book's value proposition, delves into its core content, builds reader confidence through testimonials, and introduces the author.
Newsletter & Marketing
Goal is to drive traffic and reach target audience to clearly communicate turning programming into engineers with the Ultimate Go Notebook.
Ads to promote book sells. Channels google and amazon.
Takeaways
My objective was to amplify its unique value proposition for aspiring Go engineers. I focused on optimizing the conversion funnel through strategic information architecture and clear visual hierarchy on the landing page, ensuring intuitive user journeys towards key CTAs. The cover illustration contributed to a cohesive brand identity, enhancing user trust and perceived value of the advanced content.
