Get to know ME
I'm Andrea, user experience designer from Miami, FL. My skills and passion lie at the intersection of unpacking complex challenges— figuring out what we should create and why; bringing those products to life through feature ideation, prototyping, design thinking, and design systems.
I have a diverse range of experience across industries, projects, clients, and teams, including:
Developing new brands and digital products
Evolving and optimizing existing experiences
Defining and executing future visions
Leading full-scale redesigns of large, intricate digital ecosystems
Ink drawing of dragons & sorceress.
Background & Education
I began my journey as an illustrator, which sparked my deep interest in storytelling, user research, and design—an approach that continues to shape my work today. Graduated with a bachelors degree in fine arts from School of Visual Arts in NYC.
2012-2017
Illustrator + Artist
2017-2019
Graphic Design
2020- Now
UX/UI Design
Creator of all sorts.
Design Career
2022-2024
Calculum - Lead UX/UI designer that identified business and user experience challenges to ideate effective solutions. Led stakeholder conversations and workshops to align with business goals while advocating for user needs. Collaborated with developers and engineers to bring product ideas to life. Overseeing the development of an evolving design system to support platform growth.
Ardan labs - UX/UI designer led redesigned the website with a new visual language to create a cohesive experience across multiple platforms, including education, services, social (podcast & YouTube), and events. Applied UX research methods to increase the quality of applicants and improve user engagement
Greenes Reserve - Contracted work that acted as the primary resource for product photography, branding, artistic direction, digital publishing, and promotional assets. Handed off brand guidelines to the team and prospective designers to ensure brand consistency across channels. Built website via Webflow.
Dolmen Creatives - Graphic designer providing marketing and creative services. Designed logo for Buttered Kat.
2020-2022
2020-2021
2017-2018