Overview

Ardan labs emphasizes in high-performance development, dev-ops, staffing and training. They take an innovative approach of best practices and engineer philosophies that are proven to grow your programming capacity into engineering.

As Ardan Labs expanded its offerings, the user experience struggled to keep pace.

The Problem

Engineers need reliable, high-quality training, staffing, and development resources to advance their skills and optimize their teams. However, finding expert-led, practical guidance tailored to real-world engineering challenges can be time-consuming. Without a streamlined way to access these resources, engineers risk spending more time searching than building, which slows down innovation and growth.

The Challenge

Several key issues emerged:

Inconsistent Brand Experience Across Platforms

The existing brand identity no longer reflected its innovation-driven focus.The visual identity felt fragmented, making it difficult to establish a cohesive presence across multiple channels.

Unstructured Navigation & Layout

With resources spanning blockchain, Go, Kubernetes, DevOps, staffing, podcasts, training and more, users found it difficult to navigate and locate relevant content.

An opportunity to level-up.

Responsiveness

The experience wasn’t fully optimized for various screen sizes and devices, impacting usability for users on the go.

Information Architecture

Despite the wealth of content, users had trouble finding and exploring the full range of resources available. This can led to missed opportunities for engagement. With the redesign, users should be able to easily find their way around a website

Site Map

Stylescape

By redefining the brand’s positioning, I introduced a high-tech aesthetic, futuristic color palettes, advanced 3D imagery, and a sleek visual tone aligning with their innovative approach to high-performance development, DevOps, staffing, and training.

Responsive Experience

For Ardan Labs, clear and accessible content was prioritized over excessive visuals to enhance the user experience—especially on mobile. Users needed quick access to technical resources without unnecessary friction. To optimize navigation, some visuals were minimized or hidden to streamline content delivery. The hero section was removed to improve information hierarchy, ensuring users could efficiently find the resources they needed. This approach reduced cognitive load, improved time on task, and enhanced the overall usability of the platform.

Mockups

Scalable Design for a Growing Ecosystem

These mockups showcase how the refined brand seamlessly adapts across web and social creating a cohesive and engaging experience for engineers at every touchpoint.

Takeaways

By redefining the brand’s positioning, I introduced a high-tech aesthetic, futuristic color palettes, advanced 3D imagery, and a sleek visual tone aligning with their innovative approach to high-performance development, DevOps, staffing, and training.

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🎯

High quality brand attribute

Quality applicants on career page

Clear navigation and information architecture

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