Overview

Designed a merchandise store from Ardan Labs, well-known in the Golang developer community. While the brand had a loyal audience, their online store struggled to convert visits into sales. The shopping experience lacked transparency, emotional connection, and visual clarity—key ingredients in building trust with online shoppers.

Research

"Instead of spending your precious time and money attracting new traffic, boosting your conversion rate will produce more value from your existing users.." (Shopify CRO insights)

50ms

3-37%

Reviews can increase conversions by

To form a first impression of a site

Problem Statement

How might we build trust and reduce hesitation for shoppers who are unsure about sizing, product quality, and fit?

Art Direction

💡 Develop – Design Solutions

• Captured people wearing Gopher-themed apparel.

• Focused on fit, lifestyle context, and diversity to boost relatability.

🔹 Real-Life Product Photography

• Added full product specs: size charts, fit guidance, materials, care instructions.

🔹 Detailed Product Pages

🔹 Enhanced Visual Hierarchy

🔹 Customer Reviews & Testimonials

• Prioritized key imagery and CTAs (e.g., "Add to Cart", "See Size Guide").

• Added ratings and review sections on each PDP.

Desktop Mockups

Mobile Mockups

Deliver – Implementation & Outcomes

✅ Increased Conversion Rate

The added transparency and real-life product visuals led to a 25% increase in conversion rates within the first month of the redesign.

The new product photography and reviews section increased the average time users spent on the product pages by 30%.

Feedback from customers highlighted the importance of having detailed product information and seeing real people wearing the apparel.

✅ Higher Engagment

✅ Customer Confidence

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