Hemp Snuff Site
Crafted brand visual identity. Ensuring consistency across packaging, the website, and marketing materials reinforced brand recognition, making it easier for snuff users to identify a healthier alternative.
Company
Visual & Web Designer
Greene's Reserve
Role



Overview
Greene's Reserve is full spectrum hemp snuff company in Florida. Hemp snuff is an alternative smokeless tobacco.
In 2020, I guided them through brand identity development. After aligning on a direction, I refined the concept and finalized the logo, packaging, art direction, and website for a cohesive brand experience.








Brand-color #128244
Secondary-color #1d2528
White #ffffff






Natural
Brand Attributes
Earthy Authenticity: Raw, unrefined, straight from nature
Persona: Jake Thompson
Age: 38
Location: Minnesota, USA
Occupation: Construction Foreman
Background: A lifelong snuff user, Jake is looking for a healthier alternative that still provides the same satisfaction without the harmful effects. However, he struggles to find a product that feels authentic, effective, and easy to transition to.


The Problem
Traditional snuff users like Jake want a healthier alternative without sacrificing the ritual, taste, and satisfaction they’re accustomed to. However, existing options often feel artificial or lack the sensory experience of traditional products. Without a seamless transition, users hesitate to make the switch, limiting adoption of better alternatives.
User Story
As a longtime snuff user looking for a healthier alternative,
I want a product that feels familiar, provides the same satisfaction, and is made from natural ingredients,
So that I can transition away from traditional tobacco without sacrificing my routine.


Desktop Pages: Home, Product-List, Product Page, Retail order & Blog
High-Fidelity Design


Responsive landing page: Mobile and desktop.
Responsive Design


Mobile product page
🚀 Takeaways
Consistency across packaging, website, and marketing materials strengthened brand recognition. Bridging the Gap Between Business Goals & User Needs



