Overview

Greene's Reserve is full spectrum hemp snuff company in Florida. Hemp snuff is an alternative smokeless tobacco.

In 2020, I guided them through brand identity development. After aligning on a direction, I refined the concept and finalized the logo, packaging, art direction, and website for a cohesive brand experience.

Brand-color #128244

Secondary-color #1d2528

White #ffffff

Brand Attributes

Earthy Authenticity: Raw, unrefined, straight from nature, natural.

Persona: Jake Thompson

Age: 38
Location: Minnesota, USA
Occupation: Construction Foreman
Background: A lifelong snuff user, Jake is looking for a healthier alternative that still provides the same satisfaction without the harmful effects. However, he struggles to find a product that feels authentic, effective, and easy to transition to.

The Problem

Traditional snuff users like Jake want a healthier alternative without sacrificing the ritual, taste, and satisfaction they’re accustomed to. However, existing options often feel artificial or lack the sensory experience of traditional products. Without a seamless transition, users hesitate to make the switch, limiting adoption of better alternatives.

User Story

As a longtime snuff user looking for a healthier alternative,
I want a product that feels familiar, provides the same satisfaction, and is made from natural ingredients,
So that I can transition away from traditional tobacco without sacrificing my routine.

Desktop Pages: Home, Product-List, Product Page, Retail order & Blog

High-Fidelity Design

Responsive landing page: Mobile and desktop.

Responsive Design

Mobile product page

🚀 Takeaways

Consistency across packaging, website, and marketing materials strengthened brand recognition. Bridging the Gap Between Business Goals & User Needs

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