Overview

Greene's Reserve is full spectrum hemp snuff company in Florida. Hemp snuff is an alternative smokeless tobacco.

In 2020, Greene's Reserve approached me in the early stages of their product’s lifecycle for label design. Seeing a need for a strong visual foundation, I guided them through brand identity development. After aligning on a direction, I refined the concept and finalized the logo, packaging, art direction, and website for a cohesive brand experience.

Persona: Jake Thompson

Age: 38
Location: Minnesota, USA
Occupation: Construction Foreman
Background: A lifelong snuff user, Jake works long hours in harsh weather and relies on smokeless tobacco for a boost. Recently, he’s been looking for a healthier alternative that still provides the same satisfaction without the harmful effects. However, he struggles to find a product that feels authentic, effective, and easy to transition to.

The Problem

Traditional snuff users like Jake want a healthier alternative without sacrificing the ritual, taste, and satisfaction they’re accustomed to. However, existing options often feel artificial or lack the sensory experience of traditional products. Without a seamless transition, users hesitate to make the switch, limiting adoption of better alternatives.

User Story

As a longtime snuff user looking for a healthier alternative,
I want a product that feels familiar, provides the same satisfaction, and is made from natural ingredients,
So that I can transition away from traditional tobacco without sacrificing my routine.

Mid Fidelity Mockups

Goal: Learn about the product, its benefits, and where to buy it. Touchpoints: Homepage, “Why Us” section, product pages. Success-metrics: Finding a Retailer (Persona 2: Register retailer) & Making a Purchase

Information Architecture

High-Fidelity Screen Mockups

These screens were built in Webflow, ensuring a seamless and responsive user experience. Explore the live site through the link below.

🚀 Takeaways

• Bridging the Gap Between Business Goals & User Needs

  • The challenge was aligning product design with business objectives while ensuring users understood the brand.

  • By using visual mockups and early-stage graphics, stakeholders could better envision the brand direction.

• Creating a Clear & Cohesive Brand Identity

  • Consistency across packaging, website, and marketing materials strengthened brand recognition.

• Improving Product Discovery & Education

  • A key issue was educating users on why hemp snuff is a better alternative to traditional products.

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