Overview

Greene's Reserve is full spectrum hemp snuff company in Florida. Hemp snuff is an alternative smokeless tobacco.

In 2020, I guided them through brand identity development. After aligning on a direction, I refined the concept and finalized the logo, packaging, art direction, and website for a cohesive brand experience.

Persona: Jake Thompson

Age: 38
Location: Minnesota, USA
Occupation: Construction Foreman
Background: A lifelong snuff user, Jake works long hours in harsh weather and relies on smokeless tobacco for a boost. Recently, he’s been looking for a healthier alternative that still provides the same satisfaction without the harmful effects. However, he struggles to find a product that feels authentic, effective, and easy to transition to.

The Problem

Traditional snuff users like Jake want a healthier alternative without sacrificing the ritual, taste, and satisfaction they’re accustomed to. However, existing options often feel artificial or lack the sensory experience of traditional products. Without a seamless transition, users hesitate to make the switch, limiting adoption of better alternatives.

User Story

As a longtime snuff user looking for a healthier alternative,
I want a product that feels familiar, provides the same satisfaction, and is made from natural ingredients,
So that I can transition away from traditional tobacco without sacrificing my routine.

Mid Fidelity Mockups

Goal: Learn about the product, its benefits, and where to buy it. Touchpoints: Homepage, “Why Us” section, product pages. Success-metrics: Finding a Retailer (Persona 2: Register retailer) & Making a Purchase

Information Architecture

High-Fidelity Screen Mockups

These screens were built in Webflow, ensuring a seamless and responsive user experience. Explore the live site through the link below.

From mockup to code

🚀 Takeaways

Consistency across packaging, website, and marketing materials strengthened brand recognition.

🎯

Bridging the Gap Between Business Goals & User Needs

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